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       \u5e02\u573a\u7ec6\u5206\uff08Market Segmenation\uff09\u7684\u6982\u5ff5\u662f\u7f8e\u56fd\u5e02\u573a\u8425\u9500\u5b66\u5bb6\u6e29\u5fb7\u5c14\u00b7\u53f2\u5bc6\u65af\uff08Wendll R.Smith\uff09\u5728\u5e7f\u6cdb\u603b\u7ed3\u4e86\u4f01\u4e1a\u5728\u5e02\u573a\u8425\u9500\u5b9e\u8df5\u7ecf\u9a8c\u7684\u57fa\u7840\u4e0a\uff0c\u4e8e1956\u5e74\u9996\u6b21\u63d0\u51fa\u7684\u3002\u6240\u8c13\u5e02\u573a\u7ec6\u5206\uff0c\u5c31\u662f\u4f01\u4e1a\u901a\u8fc7\u5e02\u573a\u8c03\u7814\uff0c\u4f9d\u636e\u6d88\u8d39\u8005\u7684\u9700\u6c42\u3001\u6b32\u671b\u3001\u8d2d\u4e70\u884c\u4e3a\u548c\u8d2d\u4e70\u4e60\u60ef\u7b49\u65b9\u9762\u7684\u5dee\u5f02\uff0c\u5c06\u67d0\u4e00\u4ea7\u54c1\u7684\u6574\u4f53\u5e02\u573a\u5212\u5206\u4e3a\u82e5\u5e72\u4e2a\u5177\u6709\u4e0d\u540c\u9700\u6c42\u7684\u6d88\u8d39\u8005\u7fa4\u7684\u5e02\u573a\u5206\u7c7b\u8fc7\u7a0b\u3002\u6bcf\u4e00\u4e2a\u6d88\u8d39\u7fa4\u5c31\u662f\u4e00\u4e2a\u7ec6\u5206\u5e02\u573a\uff0c\u6bcf\u4e00\u4e2a\u7ec6\u5206\u5e02\u573a\u90fd\u662f\u7531\u5177\u6709\u7c7b\u4f3c\u9700\u6c42\u503e\u5411\u7684\u6d88\u8d39\u8005\u6784\u6210\u7684\u7fa4\u4f53\uff0c\u6240\u6709\u7684\u7ec6\u5206\u5e02\u573a\u4e4b\u548c\u4fbf\u662f\u6574\u4e2a\u5e02\u573a\u3002<\/p>\n

        \u73b0\u4ee3\u4f01\u4e1a\u7531\u4e8e\u53d7\u5230\u81ea\u8eab\u5b9e\u529b\u7684\u9650\u5236\uff0c\u4e0d\u53ef\u80fd\u5411\u5e02\u573a\u63d0\u4f9b\u80fd\u591f\u6ee1\u8db3\u4e00\u5207\u9700\u6c42\u7684\u4ea7\u54c1\u548c\u670d\u52a1\uff0c\u4e3a\u4e86\u6709\u6548\u5730\u8fdb\u884c\u7ade\u4e89\uff0c\u4f01\u4e1a\u5fc5\u987b\u8fdb\u884c\u5e02\u573a\u7ec6\u5206\uff0c\u9009\u62e9\u6700\u6709\u5229\u53ef\u56fe\u7684\u76ee\u6807\u7ec6\u5206\u5e02\u573a\uff0c\u96c6\u4e2d\u4f01\u4e1a\u7684\u8d44\u6e90\uff0c\u5236\u5b9a\u6709\u6548\u5730\u7ade\u4e89\u7b56\u7565\uff0c\u4ee5\u53d6\u5f97\u548c\u589e\u52a0\u7ade\u4e89\u4f18\u52bf\u3002\u5728\u5e02\u573a\u4e0a\uff0c\u6d88\u8d39\u8005\u603b\u662f\u5e0c\u671b\u6839\u636e\u81ea\u5df1\u7684\u72ec\u7279\u9700\u6c42\u53bb\u8d2d\u4e70\u4ea7\u54c1\uff0c\u7531\u4e8e\u6d88\u8d39\u8005\u6240\u5904\u7684\u5730\u7406\u4f4d\u7f6e\u3001\u793e\u4f1a\u73af\u5883\u4e0d\u540c\u3001\u81ea\u8eab\u7684\u5fc3\u7406\u548c\u8d2d\u4e70\u52a8\u673a\u4e0d\u540c\uff0c\u9020\u6210\u4ed6\u4eec\u5bf9\u4ea7\u54c1\u7684\u4ef7\u683c\u3001\u8d28\u91cf\u6b3e\u5f0f\u4e0a\u7684\u9700\u6c42\u5177\u6709\u5dee\u5f02\u6027\u3002\u5728\u540c\u4e00\u5730\u7406\u6761\u4ef6\u3001\u793e\u4f1a\u73af\u5883\u548c\u6587\u5316\u80cc\u666f\u4e0b\u7684\u4eba\u4eec\u5f62\u6210\u6709\u76f8\u5bf9\u7c7b\u4f3c\u7684\u4eba\u751f\u89c2\u3001\u4ef7\u503c\u89c2\u7684\u4e9a\u6587\u5316\u7fa4\uff0c\u4ed6\u4eec\u7684\u9700\u6c42\u7279\u70b9\u548c\u6d88\u8d39\u4e60\u60ef\u5927\u81f4\u76f8\u540c\u3002\u6b63\u662f\u56e0\u4e3a\u6d88\u8d39\u9700\u6c42\u5728\u67d0\u4e9b\u65b9\u9762\u7684\u76f8\u5bf9\u540c\u8d28\uff0c\u5e02\u573a\u4e0a\u7edd\u5bf9\u5dee\u5f02\u7684\u6d88\u8d39\u8005\u624d\u80fd\u6309\u4e00\u5b9a\u6807\u51c6\u805a\u5408\u6210\u4e0d\u540c\u7684\u7fa4\u4f53\u3002\u56e0\u6b64\uff0c\u5e02\u573a\u7ec6\u5206\u7684\u57fa\u7840\u6709\u4e09\u70b9\u2236\u6d88\u8d39\u8005\u9700\u6c42\u7684\u5dee\u5f02\u6027\u3001\u6d88\u8d39\u8005\u9700\u6c42\u7684\u76f8\u4f3c\u6027\u3001\u4f01\u4e1a\u6709\u9650\u7684\u8d44\u6e90\uff0c\u4f01\u4e1a\u6709\u9650\u7684\u8d44\u6e90\u548c\u6d88\u8d39\u8005\u9700\u6c42\u7684\u5dee\u5f02\u6027\u9020\u6210\u4e86\u5e02\u573a\u7ec6\u5206\u7684\u5fc5\u8981\u6027\uff0c\u6d88\u8d39\u8005\u9700\u6c42\u7684\u76f8\u4f3c\u6027\u5219\u4f7f\u5e02\u573a\u7ec6\u5206\u6709\u4e86\u5b9e\u73b0\u7684\u53ef\u80fd\u6027\u3002<\/p>\n

\uff08\u4e8c\uff09\u5e02\u573a\u7ec6\u5206\u7684\u4f5c\u7528<\/span><\/strong><\/p>\n

        \u5e02\u573a\u7ec6\u5206\u6709\u5229\u4e8e\u9009\u62e9\u76ee\u6807\u5e02\u573a\u548c\u5236\u5b9a\u5e02\u573a\u8425\u9500\u7b56\u7565\u3002\u5e02\u573a\u7ec6\u5206\u7684\u7406\u8bba\u53ef\u4ee5\u5e2e\u52a9\u4f01\u4e1a\u66f4\u597d\u5730\u7814\u7a76\u5e02\u573a\u3001\u5206\u6790\u5e02\u573a\uff0c\u5e02\u573a\u7ec6\u5206\u540e\u7684\u5b50\u5e02\u573a\u6bd4\u8f83\u5177\u4f53\uff0c\u6bd4\u8f83\u5bb9\u6613\u4e86\u89e3\u6d88\u8d39\u8005\u7684\u9700\u6c42\uff0c\u4e3a\u9009\u62e9\u9002\u5408\u4f01\u4e1a\u7684\u76ee\u6807\u5e02\u573a\u3001\u5236\u5b9a\u5408\u9002\u7684\u8425\u9500\u7b56\u7565\u63d0\u4f9b\u53ef\u9760\u7684\u4f9d\u636e\u3002<\/p>\n

        \u5e02\u573a\u7ec6\u5206\u6709\u5229\u4e8e\u53d1\u6398\u5e02\u573a\u673a\u4f1a\uff0c\u5f00\u62d3\u65b0\u5e02\u573a\u3002\u901a\u8fc7\u5e02\u573a\u7ec6\u5206\uff0c\u4f01\u4e1a\u53ef\u4ee5\u5bf9\u6bcf\u4e00\u4e2a\u7ec6\u5206\u5e02\u573a\u7684\u8d2d\u4e70\u6f5c\u529b\u3001\u6ee1\u8db3\u7a0b\u5ea6\u3001\u7ade\u4e89\u60c5\u51b5\u7b49\u8fdb\u884c\u5206\u6790\u5bf9\u6bd4\uff0c\u53d1\u73b0\u5c1a\u672a\u5f97\u5230\u6ee1\u8db3\u7684\u7ec6\u5206\u5e02\u573a\uff0c\u63a2\u7d22\u51fa\u6709\u5229\u4e8e\u672c\u4f01\u4e1a\u7684\u5e02\u573a\u673a\u4f1a\uff0c\u4f7f\u4f01\u4e1a\u53ca\u65f6\u4f5c\u51fa\u6295\u4ea7\u3001\u5f02\u5730\u9500\u552e\u51b3\u7b56\u6216\u6839\u636e\u672c\u4f01\u4e1a\u7684\u751f\u4ea7\u6280\u672f\u6761\u4ef6\u7f16\u5236\u65b0\u4ea7\u54c1\u5f00\u62d3\u8ba1\u5212\uff0c\u8fdb\u884c\u5fc5\u8981\u7684\u4ea7\u54c1\u6280\u672f\u50a8\u5907\uff0c\u638c\u63e1\u4ea7\u54c1\u66f4\u65b0\u6362\u4ee3\u7684\u4e3b\u52a8\u6743\uff0c\u5f00\u62d3\u65b0\u5e02\u573a\uff0c\u4ee5\u66f4\u597d\u9002\u5e94\u5e02\u573a\u7684\u9700\u8981\u3002<\/p>\n

        \u5e02\u573a\u7ec6\u5206\u6709\u5229\u4e8e\u5408\u7406\u914d\u7f6e\u4f01\u4e1a\u8d44\u6e90\uff0c\u63d0\u9ad8\u4f01\u4e1a\u7ade\u4e89\u4f18\u52bf\u3002\u4efb\u4f55\u4e00\u4e2a\u4f01\u4e1a\u7684\u8d44\u6e90\u3001\u4eba\u529b\u3001\u7269\u529b\u3001\u8d44\u91d1\u90fd\u662f\u6709\u9650\u7684\uff0c\u4e0d\u53ef\u80fd\u5411\u5e02\u573a\u63d0\u4f9b\u6240\u6709\u4ea7\u54c1\uff0c\u6ee1\u8db3\u5e02\u573a\u6240\u6709\u6d88\u8d39\u9700\u6c42\uff0c\u901a\u8fc7\u7ec6\u5206\u5e02\u573a\uff0c\u9009\u62e9\u9002\u5408\u81ea\u5df1\u7684\u76ee\u6807\u5e02\u573a\uff0c\u6709\u5229\u4e8e\u4f01\u4e1a\u5c06\u6709\u9650\u7684\u8d44\u6e90\u6709\u6548\u5229\u7528\uff0c\u907f\u514d\u8d44\u6e90\u6d6a\u8d39\uff0c\u7ef4\u6301\u73b0\u6709\u6d88\u8d39\u8005\u548c\u5438\u5f15\u6f5c\u5728\u6d88\u8d39\u8005\uff0c\u5de9\u56fa\u5e02\u573a\u5730\u4f4d\uff0c\u7ed9\u4f01\u4e1a\u5e26\u6765\u66f4\u5927\u7684\u7ecf\u6d4e\u6548\u76ca\u548c\u793e\u4f1a\u6548\u76ca\u3002<\/p>\n

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