<\/p>\n

      \u54c1\u724c\u8425\u9500\u7ba1\u7406\u662f\u79d1\u5b66\u4e5f\u662f\u827a\u672f\uff0c\u8bb2\u5b66\u672f\u4e5f\u8bb2\u6280\u672f\u3002\u5b9e\u65bd\u826f\u597d\u7684\u54c1\u724c\u8425\u9500\u7ba1\u7406\u6709\u8d56\u4e8e\u5bf9\u5176\u7279\u5f81\u7684\u7406\u89e3\uff0c\u800c\u5982\u4e0b4\u70b9\u6b63\u662f\u54c1\u724c\u8425\u9500\u7ba1\u7406\u660e\u663e\u800c\u4e0d\u53ef\u6216\u7f3a\u7684\u7279\u5f81\u2236<\/p>\n

1.\u54c1\u724c\u8425\u9500\u7ba1\u7406\u7684\u7cfb\u7edf\u6027<\/span><\/strong><\/p>\n

       \u54c1\u724c\u8425\u9500\u7ba1\u7406\u662f\u4e00\u4e2a\u7cfb\u7edf\u5de5\u7a0b\u3002\u54c1\u724c\u8425\u9500\u7ba1\u7406\u7684\u7cfb\u7edf\u6027\uff0c\u4ece\u54c1\u724c\u5173\u7cfb\u800c\u8a00\uff0c\u662f\u6d89\u53ca\u6240\u6709\u54c1\u724c\u5229\u76ca\u4eba\u7684\u5173\u7cfb\u7cfb\u7edf;\u4ece\u54c1\u724c\u673a\u6784\u7684\u5168\u5458\u53c2\u4e0e\u89d2\u5ea6\uff0c\u662f\u7ec6\u90e8\u7684\u52aa\u529b\u3001\u7ec6\u8282\u7684\u5173\u6ce8;\u4ece\u54c1\u724c\u4ef7\u503c\u94fe\u6765\u8bf4\uff0c\u6d89\u53ca\u91c7\u8d2d\u3001\u751f\u4ea7\u3001\u8425\u9500\u3001\u8d22\u52a1\u3001\u4eba\u529b\u8d44\u6e90\u7b49\u4ef7\u503c\u94fe\u7684\u5404\u4e2a\u73af\u8282;\u4ece\u54c1\u724c\u7ba1\u7406\u7684\u8303\u56f4\u800c\u8bba\uff0c\u4ece\u6700\u521d\u7684\u539f\u6750\u6599\u9009\u62e9\u4e00\u76f4\u5ef6\u4f38\u81f3\u6700\u7ec8\u7684\u7528\u6237\u670d\u52a1\uff0c\u6d89\u53ca\u4f01\u4e1a\u7684\u6574\u4f53\u4e1a\u52a1\u89c4\u5212\u3002<\/p>\n

       \u4ece\u54c1\u724c\u8425\u9500\u7ba1\u7406\u7684\u6218\u7565\u6027\u5730\u4f4d\u6765\u8bf4\uff0c\u5f3a\u52bf\u54c1\u724c\u90fd\u628a\u54c1\u724c\u8425\u9500\u4e0a\u5347\u5230\u6218\u7565\u7ba1\u7406\u7684\u9ad8\u5ea6\uff0c\u8bbe\u7acb\u6218\u7565\u6027\u54c1\u724c\u8425\u9500\u90e8\u95e8\u3002\u5176\u4e3b\u8981\u804c\u8d23\u5305\u62ec\u2236\u5236\u5b9a\u54c1\u724c\u8425\u9500\u7684\u6218\u7565\u6027\u6587\u4ef6\uff0c\u89c4\u5b9a\u54c1\u724c\u8425\u9500\u4e0e\u8bc6\u522b\u8fd0\u7528\u7684\u4e00\u81f4\u6027\u7b56\u7565\u65b9\u9762\u7684\u6700\u9ad8\u539f\u5219;\u5efa\u7acb\u6bcd\u54c1\u724c\u7684\u6838\u5fc3\u4ef7\u503c\u53ca\u5b9a\u4f4d\uff0c\u5e76\u4f7f\u4e4b\u9002\u5e94\u516c\u53f8\u6587\u5316\u53ca\u53d1\u5c55\u9700\u8981;\u5b9a\u4e49\u54c1\u724c\u67b6\u6784\u4e0e\u6c9f\u901a\u7ec4\u7ec7\u7684\u6574\u4f53\u5173\u7cfb\uff0c\u5e76\u89c4\u5212\u6574\u4e2a\u54c1\u724c\u7cfb\u7edf\uff0c\u4f7f\u516c\u53f8\u6bcf\u4e00\u4e2a\u54c1\u724c\u90fd\u6709\u660e\u786e\u7684\u89d2\u8272;\u54c1\u724c\u5ef6\u4f38\u3001\u63d0\u5347\u7b49\u65b9\u9762\u6218\u7565\u6027\u95ee\u9898\u7684\u89e3\u51b3;\u54c1\u724c\u68c0\u9a8c\u3001\u54c1\u724c\u8d44\u4ea7\u8bc4\u4f30\u3001\u54c1\u724c\u4f20\u64ad\u7684\u6218\u7565\u6027\u76d1\u63a7\u7b49\u3002<\/p>\n

       \u4ece”\u54c1\u724c\u7ba1\u5bb6”\u7684\u54c1\u724c\u8425\u9500\u7ba1\u7406\u64cd\u4f5c\u7cfb\u7edf\u800c\u8a00\uff0c\u6709\u5982\u4e0b\u6b65\u9aa4\u2236\u4e86\u89e3\u4ea7\u4e1a\u73af\u5883\uff0c\u786e\u8ba4\u81ea\u5df1\u7684\u5f3a\u5f31\u70b9\uff0c\u51b3\u5b9a”\u6838\u5fc3”\u4e1a\u52a1;\u5f62\u6210\u4f01\u4e1a\u7684\u957f\u8fdc\u53d1\u5c55\u76ee\u6807\u53ca\u53ef\u64cd\u4f5c\u7684\u4ef7\u503c\u89c2\uff08\u54c1\u724c\u6587\u5316\uff09;\u5efa\u7acb\u5b8c\u6574\u7684\u54c1\u724c\u8bc6\u522b\uff0c\u5e76\u5f62\u6210\u7ef4\u62a4\u7ba1\u7406\u7cfb\u7edf;\u786e\u8ba4\u54c1\u724c\u4e0e\u6d88\u8d39\u8005\u5173\u7cfb\uff0c\u8fdb\u884c\u54c1\u724c\u5b9a\u4f4d;\u786e\u5b9a\u54c1\u724c\u8425\u9500\u7b56\u7565\u53ca\u54c1\u724c\u8bc6\u522b;\u660e\u786e\u54c1\u724c\u8d23\u4efb\u5f52\u5c5e\uff0c\u5efa\u7acb\u54c1\u724c\u673a\u6784\uff0c\u7ec4\u7ec7\u8fd0\u4f5c\u54c1\u724c;\u6574\u5408\u8425\u9500\u4f20\u64ad\u8ba1\u5212\u53ca\u6267\u884c\uff0c\u786e\u4fdd\u54c1\u724c\u4e0e\u6d88\u8d39\u8005\u7684\u6bcf\u4e00\u4e2a\u63a5\u89e6\u70b9\u90fd\u80fd\u4f20\u8fbe\u6709\u6548\u4fe1\u606f;\u76f4\u63a5\u63a5\u89e6\u6d88\u8d39\u8005\uff0c\u6301\u7eed\u8bb0\u5f55\uff0c\u5efa\u7acb\u54c1\u724c\u6863\u6848\uff0c\u8fdb\u884c\u54c1\u724c\u8ddf\u8e2a\u4e0e\u8bca\u65ad;\u5efa\u7acb\u8bc4\u4f30\u7cfb\u7edf\uff0c\u8ddf\u8e2a\u54c1\u724c\u8d44\u4ea7\uff0c\u8fdb\u884c\u54c1\u724c\u8bc4\u4f30;\u4fdd\u6301\u4e00\u81f4\u5730\u6295\u8d44\u54c1\u724c\uff0c\u4e0d\u8f7b\u6613\u6539\u53d8\u3002<\/p>\n

       \u4ece\u7ecf\u5178\u7684\u54c1\u724c\u7ecf\u7406\u5236\u5ea6\u6765\u8bf4\uff0c\u5b9d\u6d01\u516c\u53f8\u9996\u521b\u54c1\u724c\u7ecf\u7406\u7ba1\u7406\u7cfb\u7edf\uff0c\u5176\u57fa\u672c\u539f\u5219\u662f\uff0c\u8ba9\u54c1\u724c\u7ecf\u7406\u50cf\u7ba1\u7406\u4e0d\u540c\u7684\u516c\u53f8\u4e00\u6837\u6765\u7ba1\u7406\u4e0d\u540c\u7684\u54c1\u724c\u3002\u54c1\u724c\u7ecf\u7406\u4e0d\u4ec5\u8981\u5173\u5fc3\u65b0\u4ea7\u54c1\u7684\u5f00\u53d1\u3001\u751f\u4ea7\u548c\u9500\u552e\uff0c\u800c\u4e14\u8fd8\u8981\u5173\u5fc3\u4ea7\u54c1\u548c\u4ea7\u54c1\u7ebf\u7684\u53d1\u5c55\uff0c\u4ee5\u671f\u5229\u7528\u54c1\u724c\u7684\u77e5\u540d\u5ea6\uff0c\u6c42\u5f97\u6700\u5927\u7684\u7ecf\u6d4e\u6548\u76ca\u3002\u54c1\u724c\u7ecf\u7406\u7684\u804c\u8d23\u4e3b\u8981\u662f\u2236\u5236\u5b9a\u4ea7\u54c1\u5f00\u53d1\u8ba1\u5212\u5e76\u7ec4\u7ec7\u5b9e\u65bd;\u786e\u5b9a\u4ea7\u54c1\u7684\u7ecf\u8425\u548c\u7ade\u4e89\u6218\u7565;\u7f16\u5236\u5e74\u5ea6\u8425\u9500\u8ba1\u5212\u548c\u8fdb\u884c\u8425\u9500\u9884\u6d4b;\u4e0e\u5e7f\u544a\u4ee3\u7406\u548c\u7ecf\u9500\u4ee3\u7406\u5546\u4e00\u8d77\u7814\u7a76\u4fc3\u9500\u65b9\u6848;\u6fc0\u52b1\u63a8\u9500\u4eba\u5458\u548c\u7ecf\u9500\u5546\u5bf9\u8be5\u54c1\u724c\u4ea7\u54c1\u7684\u652f\u6301;\u4e0d\u65ad\u6536\u96c6\u6709\u5173\u8be5\u54c1\u724c\u4ea7\u54c1\u7684\u8d44\u8baf\uff0c\u5bf9\u4ea7\u54c1\u8fdb\u884c\u6539\u8fdb\uff0c\u4ee5\u9002\u5e94\u4e0d\u65ad\u53d8\u5316\u7684\u5e02\u573a\u9700\u6c42\u3002\u5176\u4ed6\u804c\u80fd\u90e8\u95e8\u56f4\u7ed5\u8be5\u7cfb\u7edf\u5c55\u5f00\u5de5\u4f5c\u3002<\/p>\n

     \u56e0\u800c\uff0c\u54c1\u724c\u7ba1\u7406\u662f\u4e00\u9879\u7cfb\u7edf\u5de5\u7a0b\u3002<\/p>\n

2.\u54c1\u724c\u8425\u9500\u7ba1\u7406\u7684\u5168\u9762\u6027<\/span><\/strong><\/p>\n

       \u521b\u9020\u54c1\u724c\u4ef7\u503c\u3001\u51b3\u5b9a\u54c1\u724c\u80dc\u8d1f\u7684\u4e0d\u662f\u54c1\u724c\u6ce8\u518c\u5546\u6807\uff0c\u800c\u662f\u516c\u53f8\u7684\u54c1\u724c\u8425\u9500\u7ba1\u7406\u7b56\u7565\u3002\u6d88\u8d39\u8005\u8d2d\u4e70\u7684\u662f\u4f01\u4e1a\u6709\u5f62\u7684\u548c\u65e0\u5f62\u7684\u7efc\u5408\u5b9e\u529b\u6240\u51dd\u805a\u800c\u6210\u7684\u54c1\u724c\u5173\u7cfb\u7684\u4ef7\u503c\u8f7d\u4f53;\u4e0d\u4ec5\u4ec5\u662f\u4ea7\u54c1\u672c\u8eab\uff0c\u800c\u4e14\u662f\u4e00\u4e2a\u5b8c\u6574\u7684\u7cfb\u7edf\u3002\u4f18\u7ee9\u7684\u54c1\u724c\u90fd\u662f\u7cbe\u5fc3\u7b56\u5212\u7684\u7cfb\u7edf\uff0c\u6d89\u53ca\u91c7\u8d2d\u3001\u751f\u4ea7\u3001\u8425\u9500\u3001\u8d22\u52a1\u3001\u4eba\u529b\u8d44\u6e90\u7b49\u4ef7\u503c\u94fe\u7684\u5404\u4e2a\u73af\u8282\uff0c\u5176\u8303\u56f4\u4ece\u6700\u521d\u7684\u539f\u6750\u6599\u9009\u62e9\u4e00\u76f4\u5ef6\u4f38\u81f3\u6700\u7ec8\u7684\u7528\u6237\u670d\u52a1\uff0c\u6d89\u53ca\u4f01\u4e1a\u7684\u6574\u4f53\u4e1a\u52a1\u89c4\u5212\u3002<\/p>\n

       \u8981\u5851\u9020\u4e00\u4e2a\u6210\u529f\u7684\u5f3a\u52bf\u54c1\u724c\uff0c\u5c31\u5fc5\u987b\u52a0\u91cd\u8d44\u91d1\u548c\u5176\u4ed6\u8d44\u6e90\u7684\u6295\u5165\uff0c\u4f7f\u6295\u8d44\u529b\u5ea6\u4e0e\u91cd\u70b9\u76f8\u5f97\u76ca\u5f70\u3002\u4ec5\u4ec5\u589e\u52a0\u5e7f\u544a\u9884\u7b97\u3001\u8fdb\u884c\u5e7f\u544a\u4f20\u64ad\u63a8\u5e7f\u662f\u4e0d\u591f\u7684\uff0c\u54c1\u724c\u7ecf\u8425\u7ba1\u7406\u8005\u5fc5\u987b\u6295\u5165\u5927\u91cf\u5e7f\u6cdb\u7684\u8d44\u6e90\u3002\u4f8b\u5982\u5229\u7528\u7279\u6709\u7684\u7814\u7a76\u65b9\u6cd5\u5206\u6790\u6d88\u8d39\u8d8b\u52bf\uff0c\u901a\u8fc7\u5efa\u7acb\u53ca\u8f85\u52a9\u7f51\u7edc\u63d0\u4f9b\u4f4e\u6210\u672c\u4f18\u8d28\u96f6\u552e\u670d\u52a1\uff0c\u914d\u7f6e\u96f6\u552e\u5546\u4fe1\u606f\u5904\u7406\u7cfb\u7edf\u4ee5\u964d\u4f4e\u5b58\u8d27\u6210\u672c\uff0c\u4ee5\u53ca\u900f\u8fc7\u65b0\u54c1\u7814\u5236\u529f\u80fd\u52a0\u5f3a\u4ea7\u54c1\u66f4\u65b0\u8fdb\u7a0b\u3002\u53ef\u4ee5\u8bf4\uff0c\u9700\u8981\u8c03\u6574\u6574\u4f53\u6218\u7565\u914d\u5408\u7684\u529b\u5ea6\u3002<\/p>\n

       \u8fd9\u65f6\uff0c\u54c1\u724c\u8425\u9500\u7ba1\u7406\u5c31\u4e0d\u4ec5\u7531\u8425\u9500\u90e8\u95e8\u6216\u54c1\u724c\u63a8\u5e7f\u90e8\u95e8\u72ec\u7acb\u62c5\u5f53\uff0c\u66f4\u9700\u8981\u5728\u54c1\u724c\u4ef7\u503c\u94fe\u7684\u6bcf\u4e00\u4e2a\u73af\u8282\u505a\u51fa\u51b3\u7b56\u548c\u884c\u52a8\uff0c\u56e0\u6b64\u6d89\u53ca\u54c1\u724c\u4f01\u4e1a\u5404\u804c\u80fd\u90e8\u95e8\u5e76\u8d2f\u7a7f\u6574\u4e2a\u5546\u4e1a\u6d41\u7a0b\uff0c\u6210\u4e3a\u4f01\u4e1a\u6574\u4f53\u6218\u7565\u7684\u6838\u5fc3\u3002\u54c1\u724c\u8425\u9500\u5de5\u4f5c\u5fc5\u7136\u4f1a\u6210\u4e3a\u8de8\u90e8\u95e8\u3001\u5177\u6709\u6218\u7565\u610f\u4e49\u7684\u5de5\u4f5c;\u54c1\u724c\u8425\u9500\u8005\u5fc5\u987b\u5728\u4ef7\u503c\u94fe\u7684\u6bcf\u4e00\u4e2a\u73af\u8282\u505a\u51fa\u6289\u62e9\uff0c\u800c\u4e0d\u80fd\u53ea\u5173\u6ce8\u5e02\u573a\u548c\u9500\u552e\u4e24\u4e2a\u65b9\u9762\u3002\u54c1\u724c\u8425\u9500\u4ea6\u968f\u7740\u5176\u6218\u7565\u5730\u4f4d\u7684\u63d0\u5347\uff0c\u88ab\u8d4b\u4e88\u65b0\u540d”\u5168\u65b9\u4f4d\u54c1\u724c\u8425\u9500\u7ba1\u7406”\u3002<\/p>\n

       \u5f3a\u52bf\u54c1\u724c\u5728\u8fd9\u65b9\u9762\u6709\u8f83\u5f3a\u7684\u610f\u8bc6\u548c\u5927\u7684\u4f5c\u4e3a\uff0c\u6bd4\u5982\uff0c\u65e5\u672c\u4e30\u7530\uff08Toyota\uff09\u3001\u4e2d\u56fd\u8054\u60f3\uff08Lenovo\uff09 \u7b49\u516c\u53f8\u5bf9\u5ba2\u6237\u670d\u52a1\u4fe1\u606f\u7cfb\u7edf\u8fdb\u884c\u5927\u91cf\u7684\u6295\u8d44\uff0c\u501f\u6b64\u5b8c\u5584\u8425\u9500\u7cfb\u7edf;\u4e2d\u56fd\u6d77\u5c14\u3001\u65e5\u672c\u7d22\u5c3c\u3001\u7f8e\u56fd\u8fea\u58eb\u5c3c\uff08Disney\uff09\u7b49\u54c1\u724c\u4f01\u4e1a\u6210\u529f\u5730\u5c06\u54c1\u724c\u5ef6\u4f38\u5230\u4e86\u8bb8\u591a\u76f8\u5173\u4ea7\u54c1\u4e0a;\u7f8e\u56fd\u6c83\u5c14\u739b\uff08Wal-mart\uff09\u3001\u5fb7\u56fd\u9ea6\u5fb7\u9f99\uff08Metro\uff09\u7b49\u96f6\u552e\u4f01\u4e1a\u5bf9\u8fdb\u8d27\u3001\u52a0\u5de5\u548c\u51fa\u552e\u7684\u6bcf\u4e00\u73af\u8282\u90fd\u6709\u4e25\u683c\u7684\u63a7\u5236\uff0c\u7b49\u7b49\u3002<\/p>\n

3.\u54c1\u724c\u8425\u9500\u7ba1\u7406\u7684\u5916\u63f4\u6027<\/span><\/strong><\/p>\n

        \u54c1\u724c\u987e\u95ee\u516c\u53f8\u5c31\u662f\u54c1\u724c”\u7ba1\u5bb6”\u548c\u54c1\u724c\u5851\u9020\u4e0e\u8425\u9500\u7ba1\u7406\u7684”\u5916\u8111”\u3002\u6bd4\u5982\uff0c\u7531\u5e7f\u544a\u4e4b\u7236\u5927\u536b\u00b7\u5965\u683c\u5a01\uff08David MacKenzie Ogilvy\uff09\u59cb\u521b\u4e8e1948\u5e74\u7684360\u5ea6\u54c1\u724c\u7ba1\u5bb6\u2014\u2014\u2014\u5965\u7f8e\uff08Ogily\uff09\uff0c\u88ab\u8a89\u4e3a\u5e7f\u544a\u754c\u7684\u9b54\u672f\u5e08\uff0c\u66fe\u62e5\u6709\u70b9\u77f3\u6210\u91d1\u7684\u9b54\u529b\u3002\u5b83\u521b\u9020\u4e86\u5e26\u773c\u7f69\u7684\u54c8\u6492\u5a01\uff08Berkshire Hathaway\uff09\u7537\u4eba\u5f62\u8c61\u3001\u52b3\u65af\u83b1\u65af\uff08Rolls-royce\uff09\u548c\u7535\u5b50\u949f\u7684\u7edd\u5999\u5bf9\u6bd4\u30011\/4\u7eaf\u5976\u6cb9\u7684\u591a\u82ac\uff08Dove\uff09\u9999\u7682\u3001”\u597d\u4e1c\u897f\u8981\u548c\u597d\u670b\u53cb\u5206\u4eab”\u7684\u9ea6\u6c0f\uff08Maxwel\uff09 \u5496\u5561\u7b49\u4e00\u7cfb\u5217\u7ecf\u5178\u4e4b\u4f5c\uff0c\u6210\u4e3a\u5168\u7403\u77a9\u76ee\u7684”4A”\u516c\u53f8\u3002\u968f\u7740\u65f6\u4ee3\u53d8\u8fc1\uff0c\u7ade\u4e89\u65e5\u76ca\u6fc0\u70c8\u3001\u5a92\u4f53\u65e5\u76ca\u590d\u6742\u3001\u6d88\u8d39\u8005\u65e5\u76ca\u7cbe\u660e\uff0c\u5965\u7f8e\u4e5f\u5728\u4e0d\u65ad\u8c03\u6574\u81ea\u5df1\u7684\u5b9a\u4f4d\u3002\u4ece\u5e7f\u544a4A\u516c\u53f8\u5230360\u5ea6\u54c1\u724c\u7ba1\u5bb6\u7684\u6574\u5408\u4f20\u64ad\u96c6\u56e2\uff0c\u5965\u7f8e\u63d0\u4f9b\u7684\u4e0d\u4ec5\u662f\u5e7f\u544a\uff0c\u800c\u662f\u4e3a\u4f01\u4e1a\u5168\u65b9\u4f4d\u6784\u5efa\u54c1\u724c\uff0c\u5145\u5206\u7406\u89e3\u3001\u53d1\u5c55\u548c\u5bc6\u5207\u4e00\u4e2a\u4ea7\u54c1\u4e0e\u5176\u4f7f\u7528\u8005\u4e4b\u95f4\u7684\u8054\u7cfb\uff0c\u5c06\u5e7f\u544a\u3001\u516c\u5173\u3001\u4e92\u52a8\u3001\u884c\u9500\u3001\u89c6\u89c9\u8bc6\u522b\u7cfb\u7edf\u7b49\u591a\u5143\u4e1a\u52a1\u5171\u540c\u670d\u52a1\u4e8e”\u54c1\u724c\u5efa\u8bbe”\u3002<\/p>\n

      \u54c1\u724c\u5851\u9020\u548c\u8425\u9500\u7ba1\u7406\u7684\u4e3b\u8981\u529b\u91cf\u5728\u4e8e\u4f01\u4e1a\u5185\u90e8;\u5728\u54c1\u724c\u9886\u8896\u7684\u7cbe\u795e\u5f71\u54cd\u4e0b\uff0c\u5168\u5458\u53c2\u4e0e\u54c1\u724c\u8425\u9500\u548c\u7ba1\u7406;\u5728\u54c1\u724c\u4f01\u4e1a\u8fbe\u5230\u4e00\u5b9a\u7684\u89c4\u6a21\u4e4b\u540e\uff0c\u6839\u636e\u9700\u8981\uff0c\u8003\u8651\u662f\u5426\u5efa\u7acb\u81ea\u5df1\u7684\u4e13\u4e1a\u7684\u54c1\u724c\u8425\u9500\u7ba1\u7406\u90e8\u95e8\u3002\u4f46\u65e0\u8bba\u662f\u5426\u5efa\u7acb\u5185\u90e8\u7684\u54c1\u724c\u8425\u9500\u90e8\u95e8\uff0c\u90fd\u8981\u8003\u8651\u662f\u5426\u9700\u8981\u501f\u52a9\u5916\u529b\u2014\u2014\u54c1\u724c\u987e\u95ee\u516c\u53f8\u6765\u5e2e\u52a9\u8425\u9500\u548c\u7ba1\u7406\u54c1\u724c\u3002<\/p>\n

      \u54c1\u724c\u8425\u9500\u5de5\u4f5c\u7a76\u7adf\u662f\u81ea\u5df1\u5185\u90e8\u7ec4\u5efa\u90e8\u95e8\u8d1f\u8d23\u6709\u5229\uff0c\u8fd8\u662f\u91c7\u53d6”\u5916\u8d2d”\uff08Outsourcing\uff09\u9009\u62e9\u54c1\u724c\u8425\u9500\u7ba1\u7406\u516c\u53f8\u8d1f\u8d23\u66f4\u4e3a\u5408\u9002\uff0c\u5e94\u89c6\u4f01\u4e1a\u81ea\u8eab\u60c5\u51b5\u800c\u5b9a\u3002\u5b83\u53d6\u51b3\u4e8e\u4f01\u4e1a\u7684\u53d1\u5c55\u9636\u6bb5\u3001\u4e1a\u52a1\u6027\u8d28\u3001\u7ecf\u8425\u89c4\u6a21\u3001\u81ea\u8eab\u5b9e\u529b\u7b49\u56e0\u7d20\u3002\u5728\u91cd\u89c6\u5e76\u5b9e\u65bd\u54c1\u724c\u8425\u9500\u7684\u4f01\u4e1a\u5f53\u4e2d\uff0c\u6709\u4e9b\u4f01\u4e1a\u8bbe\u6709\u8bf8\u5982\u54c1\u724c\u8425\u9500\u7ba1\u7406\u90e8\u95e8\u6765\u5168\u6743\u8d1f\u8d23\u81ea\u8eab\u54c1\u724c\u8425\u9500\u5de5\u4f5c\uff0c\u90e8\u95e8\u5185\u914d\u6709\u76f8\u5173\u89c4\u5212\u3001\u7ba1\u7406\u3001\u8bbe\u8ba1\u7b49\u5de5\u4f5c\u4eba\u5458;\u8fd9\u6837\u7684\u597d\u5904\u5728\u4e8e\u5185\u90e8\u4eba\u5458\u5bf9\u516c\u53f8\u4e1a\u52a1\u66f4\u4e3a\u719f\u6089\uff0c\u5de5\u4f5c\u54cd\u5e94\u901f\u5ea6\u4e5f\u4f1a\u66f4\u5feb\u3002\u4f46\u4e0d\u5229\u4e4b\u5904\u4e5f\u662f\u663e\u800c\u6613\u89c1\u7684\uff0c\u56e0\u4e3a\uff0c\u4f01\u4e1a\u8f83\u96be\u5438\u6536\u5916\u90e8\u4e13\u4e1a\u3001\u6709\u4ef7\u503c\u3001\u521b\u65b0\u6027\u7684\u601d\u60f3\u53ca\u4fe1\u606f\uff0c\u54c1\u724c\u8425\u9500\u601d\u7ef4\u5f80\u5f80\u5c40\u9650\u4e8e\u884c\u4e1a\u8303\u7574\uff0c\u96be\u4ee5\u6709\u8fdb\u4e00\u6b65\u7684\u7a81\u7834;\u4f01\u4e1a\u8f83\u96be\u5438\u5f15\u5e76\u4f7f\u7528\u4e13\u4e1a\u6027\u4eba\u624d;\u81ea\u8eab\u54c1\u724c\u8425\u9500\u4eba\u529b\u3001\u8d22\u529b\u3001\u7269\u529b\u6210\u672c\u7684\u589e\u52a0\uff0c\u4f7f\u6574\u4f53\u6210\u672c\u8d39\u7528\u672a\u5fc5\u6bd4”\u5916\u8d2d”\u6709\u4f18\u52bf\u3002<\/p>\n

      \u54c1\u724c\u8425\u9500\u7ba1\u7406”\u5916\u8d2d”\uff0c\u5305\u62ec\u54c1\u724c\u8425\u9500\u6218\u7565\u89c4\u5212\u3001\u65b9\u6848\u7b56\u5212\u3001\u5f62\u8c61\u8bbe\u8ba1\u4ee5\u53ca\u5177\u4f53\u63a8\u5e7f\u5b9e\u65bd\u7b49”\u5916\u5356”\u7ed9\u4e13\u4e1a\u54c1\u724c\u8425\u9500\u7ba1\u7406\u516c\u53f8\u8fdb\u884c\u7ba1\u7406\u548c\u64cd\u4f5c\uff0c\u53ef\u4f7f\u4f01\u4e1a\u5c06\u66f4\u591a\u4eba\u529b\u3001\u7269\u529b\u6295\u5165\u5230\u81ea\u5df1\u719f\u6089\u7684\u7ecf\u8425\u7ba1\u7406\u5de5\u4f5c\u4e2d\uff0c\u81ea\u8eab\u4ec5\u9700\u8bbe\u5c11\u91cf\u5168\u624d\u6027\u54c1\u724c\u8425\u9500\u4eba\u5458\u8d1f\u8d23\u89c4\u5212\u3001\u5f15\u5bfc\u3001\u76d1\u7763\u3001\u5b9e\u65bd\u3002\u54c1\u724c\u8425\u9500\u7ba1\u7406”\u5916\u8d2d”\u80fd\u4f7f\u7528\u5916\u90e8\u4f18\u79c0\u7684\u4e13\u4e1a\u4eba\u624d\uff0c\u5728\u7ed3\u5408\u4f01\u4e1a\u5185\u90e8\u5b9e\u9645\u60c5\u51b5\u4e0b\uff0c\u5438\u6536\u5916\u754c\u521b\u610f\u3001\u4e0d\u62d8\u4e8e\u4f20\u7edf\u7684\u601d\u60f3\u7cbe\u9ad3\uff0c\u5f88\u597d\u5730\u505a\u5230\u5185\u5916\u4f18\u52bf\u4e92\u8865\uff0c\u63a8\u52a8\u4f01\u4e1a\u54c1\u724c\u8425\u9500\u548c\u7ba1\u7406\u3002<\/p>\n

4.\u54c1\u724c\u8425\u9500\u7ba1\u7406\u7684\u957f\u671f\u6027<\/span><\/strong><\/p>\n

     \u4e2d\u56fd\u5e02\u573a\u4e0a\u5145\u65a5\u7740\u4e00\u591c\u6210\u540d\u7684”\u7ae5\u8bdd\u6545\u4e8b”\u3002\u4f8b\u5982\uff0c\u4e09\u682a\u53e3\u670d\u6db2\u4f9d\u9760\u9500\u552e\u6e20\u9053\u7684”\u88c2\u53d8\u5f0f”\u98de\u901f\u6269\u5f20\uff0c\u77ed\u671f\u5185\u54c1\u724c\u54cd\u904d\u5927\u6c5f\u5357\u5317\uff0c\u957f\u57ce\u5185\u5916\uff0c\u53ef\u8c13\u662f\u4f9d\u9760\u8425\u9500\u6e20\u9053\u6210\u540d\u7684”\u795e\u8bdd”\u3002\u4f46\u662f\uff0c\u7531\u4e8e\u5176\u6025\u529f\u8fd1\u5229\uff0c\u4e0d\u8fdb\u884c\u7cfb\u7edf\u7684\u3001\u6574\u5408\u6027\u7684\u3001\u6301\u4e45\u7684\u54c1\u724c\u7ba1\u7406\uff0c\u4e5f\u5728\u4e00\u591c\u4e4b\u95f4\u5728\u4e2d\u56fd\u5e02\u573a\u4e0a\u6d88\u5931\u5f97\u65e0\u5f71\u65e0\u8e2a\u3002<\/p>\n

     \u5e7f\u544a\u53ef\u4ee5\u4f7f\u4e00\u4e2a\u54c1\u724c\u4e00\u591c\u6210\u540d\uff0c\u4f46\u662f\u54c1\u724c\u7684\u77e5\u540d\u5ea6\u7edd\u4e0d\u662f\u54c1\u724c\u7684\u7f8e\u8a89\u5ea6\u548c\u5fe0\u8bda\u5ea6\uff0c\u4ea6\u4e0e\u54c1\u724c\u7684\u91cd\u590d\u8d2d\u4e70\u7387\u6ca1\u6709\u592a\u5927\u7684\u76f8\u5173\u6027\u3002<\/p>\n

     \u51b0\u51bb\u4e09\u5c3a\uff0c\u975e\u4e00\u65e5\u4e4b\u5bd2\u3002\u5851\u9020\u5f3a\u52bf\u54c1\u724c\u4e0d\u662f\u4e00\u8e74\u800c\u5c31\u3001\u7acb\u7aff\u89c1\u5f71\u7684\u4e8b\u60c5\uff0c\u56e0\u800c\u54c1\u724c\u8425\u9500\u4e0d\u662f\u4e00\u4e2a\u77ed\u671f\u5de5\u7a0b\uff0c\u9700\u8981\u6301\u4e4b\u4ee5\u6052\u3001\u957f\u4e45\u7edf\u4e00\u5730\u8fdb\u884c\u3002<\/p>\n

     \u54c1\u724c\u8425\u9500\u9700\u8981\u6253\u6301\u4e45\u6218\uff0c\u9700\u8981\u7ecf\u8fc7\u8bb8\u591a\u4eba\u957f\u671f\u7684\u52aa\u529b\u3002\u54c1\u724c\u8425\u9500\u7ba1\u7406\u5e94\u89c6\u8d28\u91cf\u4e3a\u751f\u547d\uff0c\u4ee5\u521b\u65b0\u6c42\u53d1\u5c55;\u4ee5\u5b8c\u5584\u54c1\u724c\u7f8e\u8a89\u5ea6\u548c\u63d0\u9ad8\u54c1\u724c\u5fe0\u8bda\u5ea6\u4e3a\u6307\u6570\uff0c\u624e\u624e\u5b9e\u5b9e\u5730\u57f9\u80b2\u3001\u5851\u9020\u548c\u7ba1\u7406\u54c1\u724c\uff0c\u624d\u80fd\u4f7f\u54c1\u724c\u5065\u5eb7\u3001\u7a33\u5b9a\u3001\u5feb\u901f\u5730\u53d1\u5c55\uff0c\u8ffd\u6c42\u54c1\u724c\u4ef7\u503c\u7684\u6700\u5927\u5316\u3002<\/p>\n

     \u54c1\u724c\u8425\u9500\u7ba1\u7406\u5177\u6709\u79d1\u5b66\u6027\u3001\u827a\u672f\u6027\u548c\u7cfb\u7edf\u6027\uff0c\u9700\u8981\u5168\u65b9\u4f4d\u3001\u957f\u671f\u5730\u8fdb\u884c;\u5728\u5fc5\u8981\u7684\u65f6\u5019\uff0c\u9700\u8981\u501f\u52a9\u54c1\u724c\u987e\u95ee\u516c\u53f8\u7684”\u5916\u8111”\u667a\u529b\u7684\u5e2e\u52a9\u3002<\/p>\n

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 <\/p>\n","protected":false},"excerpt":{"rendered":"

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