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\u4e3a\u4e86\u5bf9”\u54c1\u724c\u8d44\u4ea7”\u6709\u4e00\u4e2a\u66f4\u597d\u7684\u7406\u89e3\uff0c\u9996\u5148\u6765\u4e86\u89e3\u4e00\u4e0b”\u54c1\u724c\u8d44\u4ea7”\uff08Brand Equity\uff09\u7684\u672c\u4e49\uff0c\u5373\u5b57\u9762\u4e0a\u7684\u542b\u4e49\u3002\u6839\u636e\u97e6\u6c0f\u8bcd\u5178\uff0c”Equity”\u88ab\u5b9a\u4e49\u4e3a”1.\u516c\u5e73\uff0c\u516c\u6b63;2.\u8d44\u4ea7\u51c0\u503c\u6216\u80a1\u4e1c\u6743\u76ca;3.\u5728\u6cd5\u5f8b\u4e0a\uff0c\u8c61\u5f81\u7740\u4e00\u79cd\u5bf9\u7b49\u7684\u539f\u5219”\u3002<\/p>\n
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\u540c\u6837\u5728\u97e6\u6c0f\u8bcd\u5178\u4e2d\uff0c”Brand”\u5219\u88ab\u5b9a\u4e49\u4e3a”1.\u5728\u76d2\u5b50\u3001\u6876\u7b49\u5305\u88c5\u5916\u7684\u6807\u5fd7\uff0c\u4e3b\u8981\u662f\u7528\u6765\u63cf\u8ff0\u4ea7\u54c1\u7684\u540d\u5b57\u6216\u5185\u5bb9;2.\u72ec\u7279\u7684\u4e1c\u897f”\u3002\u56e0\u6b64”Brand””\u4e3b\u8981\u662f\u6307\u751f\u4ea7\u5546\u7528\u6765\u533a\u522b\u5176\u4ea7\u54c1\u7684\u540d\u5b57\u3001\u6807\u5fd7\u6216\u8005\u8bbe\u8ba1\uff0c”Brand”\u5e94\u8be5\u5177\u6709\u72ec\u7279\u6027\u3002<\/p>\n
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